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GREG LICCARDI
"SHOOT FOR THE STARS, SO IF YOU FALL YOU LAND ON THE ART DIRECTOR" - KANYE
IQOS
HAVE NO BARRIERS
DESCRIPTION
I was challenged to come up with a compelling visual that told people that your cigarette shouldn't create barriers. So I decided to take the act of smoking as my inspiration. Unfortunately, though well liked, it never went anywhere.
CREATIVE DIRECTORS
Jeff Moore
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