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Sr. Creative + Brand Consultant
DESCRIPTIONS
Planters is relaunching Mr.Peanut's Instagram account and they want to do it the right way!
We decided that the right way wasn't viral but a thank you. A thank you to the people who already used his hashtag (#MrPeanut). We are #returningtheflavor.
With our thank you, we remade as many #MrPeanut posts as we could and replaced their hashtag with the
real Mr.Peanut.
https://www.instagram.com/mrpeanutofficial/
The coolest repost we remade by far was the tattoo.
AWARDS
Tattooing Mr.Peanut for the first time ever.
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CREATIVE DIRECTORS
Doug Burnett
Soham Chatterjue
This is how the posts looked on Instagram
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