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GREG LICCARDI
CREATING LATE NIGHT DISCOVERY FULL TIME
DESCRIPTIONS
Planters is relaunching Mr.Peanut's Instagram account and they want to do it the right way!
We decided that the right way wasn't viral but a thank you. A thank you to the people who already used his hashtag (#MrPeanut). We are #returningtheflavor.
With our thank you, we remade as many #MrPeanut posts as we could and replaced their hashtag with the
real Mr.Peanut.
https://www.instagram.com/mrpeanutofficial/
The coolest repost we remade by far was the tattoo.
AWARDS
Tattooing Mr.Peanut for the first time ever.
CREATIVE DIRECTORS
Doug Burnett
Soham Chatterjue
This is how the posts looked on Instagram
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