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TOYOTA

SENSATIONS

DESCRIPTIONS

This was Toyota Camry’s biggest launch in a decade, so we decided to show, rather than tell people how it feels to drive the new Camry. What came out was

a visceral, impactful and evocative campaign. 

 

Each piece of communication conveyed a specific feeling generated by some aspect of the Camry’s design, style and engineering.

Thrill :60

RECOGNITION

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